It is not just a box: the ideal packaging literally protects our most precious products. It is one of the most important parts of the product. It does not just make glasses more "beautiful" but enhances what they stand for. It reflects your vision, identifies your brand and makes the use of its contents simpler and more accessible, which is no small thing. How do we study the packaging design? We already decided it would be: minimal (with lower volume and less materials utilised for its production), environmentally friendly (with recycled or reusable materials) and personalised (just like our glasses). When you have your hands on something precious you must protect it with all the care it deserves.